11 creative ways to improve team performance

Whatever your business niche or industry, great leaders are always looking to find ways to improve team performance. In this article, we’ll look at 11 creative ideas – touching on tips, tricks and tools you need to get started.

You don’t need to be a sports buff to have heard of Tom Brady.

He’s the most successful NFL player of all time, with six Super Bowl victories – more than any player in history – and a slew of personal accolades to boot.

If anyone had an excuse for being a little ego-driven, it would be Brady.

But a story published in early 2019, in the lead-up to his most recent Super Bowl triumph, shed a great deal of light not only on Brady’s greatness as a leader, but the Patriots’ greatness as a team.

The story, penned by Adam Kilgore in the Washington Post, talked about the four simple words Brady uses whenever he meets a new addition to the team: “Hi, I’m Tom Brady.”

The simplicity and modesty of the introduction, to people who definitely know who he is, and have probably idolised him all their lives, illustrates his humility.

But it also typifies Brady’s recognition of the importance of the team. An understanding that his individual performance is a reflection of the (often unheralded) efforts of the collective.

If the team wins, he wins. If the team improves, he improves.

That’s the spirit we all need to channel when it comes to improving our teams; finding those small, marginal gains and empowering our people to be at their best is almost always THE deciding factor of how well we perform in leadership roles.

Here are some ways to help your team improve, develop – and win.

1. Training and development

It’s often said that ‘Knowledge is power’ – and in many ways, effective training and development remain the cornerstone of outstanding team performance.

In the most basic sense, it’s important to equip your team with the knowledge and skills they need to carry out their role effectively.

But it’s also massively important to allow training time to help them grow towards their own ambitions.

Studies have consistently shown that investment in training and development is money well spent, with up to 68% of workers citing it as THE most important workplace policy.

It’s been strongly linked to reduced employee churn and increased productivity.

planning

We could write a whole other article about what ideal training looks like, how it should be delivered – but we reckon the crucial components of training are:

Identify training needs: First and foremost, it’s important to identify any knowledge/skill gaps that are stopping your employees from excelling in the ‘nuts and bolts’ of their daily work. You can do this during regular (bi-weekly/monthly) reviews and catch-ups. You might consider creating a sort of knowledge bank covering the common areas of uncertainty in your team, with ‘on-demand’ content to help them brush up on these areas.

Identify training ‘wants’: When you have employees who are crushing it with their regular work output, it’s important to keep them growing by asking what’s next? You can let the employee drive this process, identifying areas of passion and interest that they’d like to push towards. Obviously, it’s up to you how closely this should be tied to their existing role and the overarching goals of the business. There will be times when, to keep hold of your star performers, you need to be flexible on this, accepting that – ultimately – you will enjoy the benefits of their skills for longer by accommodating their long-term ambitions.

Assign time: Regardless of whether you’re able to allocate funds to your training programmes, make no mistake: the most precious resource when it comes to training is time. We recommend booking regular training time out in the employees’ calendar – maybe a day, or a half day, every calendar month. Once this time is booked in, it needs to be respected. Don’t let it slip away. Empower your employees to say ‘no’ to things that pop up and threaten to interrupt their training time, unless it’s absolutely critical. If things do interfere, make sure they get that time back during quieter spells elsewhere in the month.

Project.co tasks

From here, make sure you catch up with your employees regularly – preferably on a one-to-one basis – to review their training and make sure they’re working towards the objectives you’ve set together. Check out this simple, no-nonsense review form which can be used to map out the conversation. (Both manager and employee give their opinions on every discussion point.)

Project.co review form

2. Set (and measure) goals

We all know that goals motivate and encourage us to achieve more. There’s no doubt that goals are a key component of improving team performance.

But still, people get goal-setting wrong.

We’re like a bunch of sheep, regurgitating talk of SMART goals – specific, measurable, achievable, realistic, time-tied.

But far too many people set goals that are beyond their control, because they focus on what they want to achieve rather than the actions of how they’ll achieve it.

Let’s illustrate this with an example. Let’s say you’re looking to get in shape. Clearly, “Get in shape” alone is a terrible goal.

So, using the SMART philosophy, you might think a good goal would be: lose 10lbs in the next 8 weeks, right? That’s specific, it’s measurable, it’s achievable, it’s realistic and it’s time-tied. So what’s the problem?

Well, let’s just consider how you might go about it. You’ve got 8 weeks, so the first week or two, you’d probably live like a monk and lose, say, 3-4 lbs. Great start. But the following week, you might fall off the wagon a little, putting some back on. A couple more good weeks take you back down towards your target – but then you’re away on holiday for a week, and completely let loose, gaining 5 lbs.

Even if you manage to avoid being completely disheartened by the see-sawing and lack of control, it’d probably end up being a last-minute sprint to try and make your goal weight – with pure chance being a key factor. You’d be left worrying about how your body will respond to all sorts of different factors. You might make it, you might not.

Really, what you should be doing is asking what tasks you need to do in order to ‘get in shape’ – or whatever your objective might be. So, in order to achieve ‘X,’ you need to do ‘Y.’

So your goal shouldn’t be ‘lose 10 lbs in 8 weeks.’ Rather, you might say to yourself: “For the next 8 weeks, I will go to the gym 3 times per week, and exercise for 45-60 minutes at a time.” This is totally controllable, totally accountable – it’s a simple yes or no question: did you put the time in, or not? The actual weight loss will take care of itself, based on you hitting your goals – which are fully in your control.

Goals

The golden rule: “Only set goals you can fully control.” Check out our downloadable form to help you through this process

3. Incentivise performance

As committed as YOU are to improvement, there’s no getting around the fact that this is a two-way street: it requires buy-in from the people in your team.

Eisenhower

The 34th President of the United States Dwight D. Eisenhower once said, “Motivation is the art of getting people to do what you want them to do because they want to do it,” and that cuts to the heart of this issue.

Good employees are generally motivated to achieve and perform by a sense of professional pride, but there are times when they need to be given a tangible reason to up their contribution. This is where employee incentives come in.

You might think this is just an exercise in throwing money around, but that isn’t generally the case. Research conducted by the Incentive Marketing Association found that nearly two-thirds of employees (65%) actually prefer non-cash incentives. There are lots of creative ways to offer non-cash incentives to your employees – time off, travel incentives, tickets to sporting events, awards, gift cards and more.

So here’s a question: what motivates the people who you’re relying on to up their game? What can you offer them that you know will encourage them to go above and beyond your expectations? If you don’t know, you need to find out. Bring the topic up with them in a one-to-one environment and encourage them to be as honest as they can. Some will be purely motivated by money, which is fine. Others will want to work less, enjoy social events, or simply be motivated by recognition from management.

Once you understand what really pulls their levers, you can respond to this by offering appropriate incentives tailored to their unique characteristics.

Remember: incentives should always be tied to performance in a clear, measurable way. Otherwise you’ll end up with ‘expected’ incentives which are awarded purely for people doing their jobs. This way, you’ll still be paying out – but you’ll miss out on any real performance boost.

You should also be careful not to ‘overdo’ incentives to the point where they lose their lustre. They work particularly well when you have a short-term need to boost performance – during a busy period, or approaching a firm deadline.

4. Facilitate excellent internal communication

It’s a simple, if unfortunate fact, that most people just aren’t great communicators. This is a real shame because communication between leaders and teams is fundamentally important.

Communication gives clarity, builds trust and ensures direction of focus.

As much as you’d like information to flow effortlessly around your team, this is pretty unlikely to happen automatically. Things will get missed, and important information will get lost, if you don’t put systems and processes in place to facilitate excellent communication.

There are two angles to this.

Firstly, interpersonal; make sure you schedule one-to-one meetings on a regular basis, to get your people in a room with you, without an agenda, and ask how they are. Encourage them to be open and honest, and respond to the issues they raise. Escalate where necessary; represent their interests in other parts of the business.

Meeting

As business thought leader Gary Vaynerchuk says: “Too many managers think that people are working for them; they don’t realize that they should be working for their employees.” One-to-ones are an important opportunity to demonstrate that you work for your employees, winning their trust and fighting their corner. Listen more than you speak, and commit to resolving the issues they have. In doing so, you eliminate barriers to their full potential as employees.

Not everyone will be quite so forthcoming with their issues, so you might consider running anonymous surveys to unpack any significant issues. A simple tool like SurveyMonkey will allow you to do this quickly and easily.

Put up a feedback/suggestion board or simply go old school and have a suggestion box. Be aware that people aren’t always comfortable vocalising their concerns or ideas ‘out loud.’

5. Make meetings productive

Isn’t this just a continuation of the previous point? Well, no, it isn’t. As we all have probably experienced – meetings don’t always equate to communication!

The truth is, a frightening amount of time is spent – and often wasted – in unproductive meetings that we could all stand to cut out altogether.

That’s not to say meetings as a whole are a bad idea – quite the opposite. They can, and often do, add incredible value to an organisation, representing a hugely beneficial source of collaboration, creativity and innovation.

But to avoid wasting time, it’s always best to follow these simple pointers:

  • Ask: is the meeting really necessary? Would it be as productive to discuss something by email or collaborate in a Google Doc, for example?
  • Make sure to only invite people who need to be there. Control the invite list!
  • Set (and stick to) an agenda to avoid the conversation drifting off-topic.
  • Schedule less time for the meeting, and enforce the time allocated. Consider allocating 15 or 30 minutes instead of a full hour, and keep things focused.
  • Ban phones and laptops from meetings to ensure everyone is on-topic.
  • Set action points during the meeting and make sure everyone goes away with things to do.

There are a few ways to fundamentally rethink how you go about meetings in your business.

For example, you might choose to emulate Oprah Winfrey’s approach to meetings. Essentially she starts every meeting with a simple question: “What are we going to come away from this with?

meeting2

The result is that, rather than arbitrary ‘catch ups’ where you each brain dump what you’ve been up to for the past while and nothing really gets agreed – you can end up with a single, high-value discussion point, that really helps move the business forward.

Discussion points might include things like:

“How can we improve customer satisfaction?”

or…

“What can we do to ensure Product A is launched as per the release schedule?”

Bottom line – you come away with action points based on quality discussions. Agreed ideas to improve things that matter within your business.

If you don’t have a single discussion point in mind, why not democratise the process? Let your team vote on the issues that matter to them. Sprint agency Wily have a formula for meetings that you may find useful.

6. Effective project management

Our teams are made up of diverse, unique people who often have their own ways of working.

This is generally a good thing; it brings lots of new approaches and contributes to creative, inventive solutions.

But it can cause problems, too.

Did you ever find yourself looking for a particular file, or a message, only to realise – after many hours – that it’s locked away on somebody’s desktop, or in their private inbox? (Bonus points if you realise this after they left the business, or just after they left on a 2 week vacation!)

Problems like this are as annoying as they are frequent.

Project management is all about getting everybody working on one system, with a single message stream, agreed timelines and tasks.

Using the right project management system helps give managers important project visibility – with deliverables divided into ‘tasks’ tied to particular dates and assigned to specific people.

Project.co projects list

It also gives one place for all internal and external communication, meaning that projects are organised and can be accessed and reviewed by whoever, whenever.

Someone’s off sick?

Someone leaves the business?

No problem! With a project management system, everything is stored in one place – optimising the sharing of information, reducing the need for customer repetition and ultimately leading to a simpler, easier experience for everybody.

7. Shared purpose, vision and culture

We’ve already touched on the importance of motivation. But it’s important to make the distinction that people aren’t just motivated to increase performance for extrinsic rewards.

In other words – people aren’t just motivated by money or success. We want our work to mean something.

There’s nothing new about this, of course.

There’s an old story about President Kennedy’s first visit to NASA Headquarters in 1961. During the visit, he introduced himself to a janitor mopping the bathroom floor and asked what he did at NASA. The janitor didn’t touch on the minutiae of his daily role, which presumably involved cleaning floors, toilets, re-stocking toilet rolls and hand soap. He simply replied: “I’m helping put a man on the moon.”

The idea that our daily tasks don’t exist in isolation, but really matter as part of a broad, noble purpose invariably motivate and inspire us to give our best, whatever role we play individually.

Does your team have a ‘broader’ sense of purpose that they’re bought into? Does your brand have a vision of the better world you’re trying to create, and the role that each person has to play in that noble journey? If not, you might want to take some time to change this.

Culture is another bedrock of the modern workplace and can make a huge difference to your team performance (and morale.) It’s often your core differentiator as an employer.

If you don’t already have a culture, and a set of values that describe that culture, defined, we recommend the below exercise which we’ve undertaken for our own brands:

Get your whole team in a room. Encourage them to write down what they believe to be the behaviours/attitudes/beliefs that illustrate your team when it’s at its best. Go through these. Isolate the ones that are most common, and enshrine them. Hang them around your office on posters/artwork. They are your culture, and it’s all the more powerful because it’s been decided by people on the ground in your business.

Once you’ve defined your culture in this way, you can embed it into every aspect of your business – hiring, onboarding, retention, performance reviews.

8. Give recognition

We’ve already talked about incentivising performance, but while incentives can work, there’s a more ‘base’ box to tick here: recognition.

Humans innately crave recognition. Again, we want to know that we’re making a difference and that our work is appreciated/noticed.

Counterintuitively, private recognition, speaking from experience, often tends to be more impactful than recognition given in public.

Whereas public recognition feels showy and sometimes can embarrass the recipient, private recognition feels human, personal and unexpected. Obviously, you need to make sure you don’t overdo it to the point where it becomes expected – but wherever people go above and beyond, be aware that a simple message of thanks and recognition can be among the most meaningful things an employer or manager can ever do.

This doesn’t have to be complicated: try the personal touch. Send a text message or a private email to someone who’s been pulling out the stops and tell them they’ve been instrumental and their hard work is appreciated. You might be surprised at the response.

Positive text message

9. Be flexible

It’s always helpful to remember that the ‘people’ you manage are actually ‘people!’ We’re all so busy at work, we can forget that each person in our team has a whole life, just like us, with dozens of other things to balance.

One of the dominant trends in our world of work right now is the demand for flexibility. And it’s important to be aware of.

Thanks to the rise of online tech and collaborative tools, people are increasingly able to work whenever, wherever, even across continents and time-zones.

It’s a big jump for many companies to consider, but flexible working in terms of hours and location are surprisingly easy to implement.

You can manage flexible hours in a simple spreadsheet to ensure everyone works up their contracted hours, and use collaborative tools – Google Drive, project management systems, etc. – to allow people to work from a location that’s convenient to them.

Giving people flexibility over their hours and location will empower them to offer more to the team, increasing their engagement and motivation to the cause. This kind of flexibility will help optimise retention, AND throw open your hiring criteria so you can hire from anywhere in the world. It helps you attract, and retain, great talent – which can only benefit your overall team performance over time, particularly when you’re dealing with specialist skills.

10. Give great feedback

Feedback is an essential part of continuous improvement, for all of us.

As leaders it’s vitally important to give quality feedback on the work our teams do. This doesn’t mean just telling them when they did a good job, or a bad job, but delivering both in a spirit of supportiveness and kindness.

Giving negative feedback isn’t always the easiest thing in the world to do, particularly when you’re trying to build positive working relationships. But just think of a time where someone gave you really constructive, critical feedback.

Did it kill you? Did it make you hate that person? Of course not.

Have the confidence to say when you don’t like a piece of work; invite them to explain their thinking, and be clear about your reasoning. The worst thing you can do is pretend work is amazing when it really isn’t. That doesn’t do anyone any favours.

Peer-to-peer feedback can also be really valuable when delivered and received in the right way – for example during group/team meetings where work can be critiqued and reviewed.

11. Automate where you can

If flexible working is one of the dominant trends in the world of work, then automation and AI is undoubtedly the other.

Understandably, there’s a great deal of concern about how automation might impact human workforces.

But there are a number of ways automation can massively help your human workers, freeing them up to focus on tasks and responsibilities that require a more human touch – and adding much greater value to the organisation as a whole.

Make no mistake – the limitations that have historically existed around AI have either been ironed out or are in the process. For example, just check out how Google Assistant is able to actually call a local business and make an appointment…

But how to go about doing this? First, question how your people spend their time; what’s productive and what could be switched out/automated?

Keep an eye on the ever-changing field of AI and machine learning because new things are possible all the time.

Customer service teams, for example, might be dealing with every customer enquiry right now and under immense pressure to do so quickly – e.g. measured by average response/call time.

But you could consider implementing chatbots, or creating content/resources like videos or FAQs to help customers solve their own problems – freeing up your customer service team to really help the people who need it, under less time pressure, optimising overall performance and customer satisfaction.

Thanks for Reading

We all aspire to be perfect. But, as the old saying goes – perfection is a moving target.

It’s really unlikely that you’ll ever reach a point in your team where everything is just perfect.

Instead, focus on building the habits of continuous improvement. Use the steps we’ve outlined in this article- setting goals, measuring performance, providing training, giving great feedback, communicating with your team about what tools and processes can be put in place to make their life easier.

You might be surprised how far these small improvements take you over time!

And don’t forget, you can always rely on Project.co to massively improve communication and task management for your team.